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Atlanta, GA 30328

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Four Tips for Winning with Whitepapers


By Allegra - Sandy Springs

Defined as persuasive, authoritative and in-depth reports on specific topics, whitepapers are for many small and mid-sized businesses an excellent tactic in content marketing – primarily for business-to-business enterprises.


Employee Engagement: 6 Ways to Show You Care


By Allegra - Sandy Springs

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale and overall productivity, not to mention company revenue. Given the costs of recruiting and training, one study estimates that it costs six to nine months’ salary on average to replace a salaried…


4 Surefire Ways to More Memorable Videos


By Allegra - Sandy Springs

4 Surefire Ways to More Memorable Videos

If video isn’t yet part of your content marketing mix, there’s ample evidence it should be. According to Cisco, videos will account for 69% of all consumer Internet traffic by 2017. An ideal medium for content marketing, videos engage, educate and encourage viewers to buy. In fact, a recent consumer survey by Animoto reveals 73%…


One Quick Way to Look Better on Google+ Local


By Allegra - Sandy Springs

One Quick Way to Look Better on Google+ Local

Last month Google began rolling out a carousel-style slider of images as part of its local search results. Tablet and smartphone users are probably already familiar with seeing these business photos that are scrollable from side to side; the feature is just now appearing on desktop searches.   “The carousel places greater importance on the…


Parents Want Print for Back to School


By Allegra - Sandy Springs

Parents Want Print for Back to School

When it comes to back-to-school shopping, parents named print advertising and direct mail as the two most preferred channels for receiving promotions and deals. The results were part of a study by analytics company Placed that surveyed more than 12,000 smartphone users on their usage and preferences. Some of the key findings include: -- Print…